KiteFest
1.
The Project
KiteFest is a unique experience that takes extreme sports addicts to the best destinations around the world and provides cool activities for the moments when people are not kiting.
It is about people who share the passion for kitesurfing while travelling and enjoying quality time together.
They care about sharing the pure joy and freedom of kitesurfing with like-minded people.
2.
The Challenge
– Creating a strong identity
– Defining the online marketing needs and objectives
– Understanding the UX (User Experience) gamechanging factors
– Creating a custom design tailored to their needs, based on factors like information, usability, visual flow, heatmap results and many more.
3.
The sollution
– Creating and implementing a marketing strategy that would maximise the return of their limited budget
– Developing an e-commerce platform with the well-defined custom functionality
– Implementing social media campaigns designed to generate and then increase brand awareness and familiarisation
– Adopting budget-efficient offline marketing tactics that would keep the awareness alive
4.
Design & Development
– We’ve structured a big amount of information in an intuitive and apparently simple way, by means of design
– User Experience played an important role in being heard.
– Images mattered even more than they usually would
A.
Users can see the main features of the upcoming Experience (trip) and as they scroll down, they get a visual explanation of what KiteFest means, and why they should go.
Because of the very positive feedback received from participants, we chose to link reviews from facebook right onto their homepage.
B.
Users can see the main features of the upcoming Experience (trip) and as they scroll down, they get a visual explanation of what KiteFest means, and why they should go.
Because of the very positive feedback received from participants, we chose to link reviews from facebook right onto their homepage.
C.
We’ve created a minimalist display for articles, showing the author, destination, continent, and description.
Inside the article itself, content has been split in tabs, most of them with images and the whole article features a progress bar displayed at the top of the page, which not only shows the reader his progress but also gives satisfaction for completing the article.
D.
The page loading time is an essential factor in keeping users interested and reducing the bounce rate. Accelerated Mobile Pages, short AMP, is a technology developed to minimise the page loading time.
We have succesfully integrated it in our development process, and the website now loads faster.
E.
Transforming the words into images is a process which helps sending a clear and focused message. And since users loose attention within seconds, we’ve put the top features into images.
5.
Marketing
We have used multiple campaign types to engage and interact with the target audience.
By using A/B testing we have been able to tell what types of content and media work best and on what channels we have the best targeted and most cost-efficient audiences.
By analysing the results of our campaigns, we have been constantly updating and refining the strategy.
6.
Tools & Skills
Tools:
– PrestaShop (e-commerce)
– AMP (Accelerated Mobile Pages)
– Hotjar (Heatmaps)
– Figma
– Photoshop / Photopea
– Videoleap
– CloudFlare
– WHM + cPanel, FileZilla
Skills:
– Marketing Strategy
– Facebook & Instagram Campaigns + Administration
– YouTube Ads
– Media (Photo & Video) Creation + Editing
– Design Research
– Content Writing
– Marketing Research
– Bussiness Consultance
– Coding (HTML 5, CSS 3, PHP, JS & jQuery, Smarty)